What is Generative Engine Optimization (GEO)?

GEO is the discipline of shaping your brand's online presence so that AI answer engines like ChatGPT, Google AI Overviews, and Perplexity can discover, reference, and cite it when they respond to user queries.

How does Montric help me monitor my AI presence?

Montric runs thousands of queries on leading AI providers relevant to your business. We collate and analyse the responses so that you can see where you are cited and how you stack up against your competitors. We're able to then map the content landscape, identifying the biggest influences determining how you're performing and how to improve it

How is Generative Engine Optimization different from traditional SEO?

Large language models surface answers based on the data they were trained on and the pages they still decide to crawl. SEO optimisation and performing well on Google can be the foundation of strong GEO performance but further optimisation is often required to account for intricaces of how AI search engines are designed.

Why does AI search impact my traditional SEO traffic?

Generative answers often resolve questions without a click. When those answers cite competitors, they capture demand that previously came through organic search listings.

Can I rely on standard SEO tactics to win in AI search?

Classic SEO hygiene helps, but it rarely goes far enough. We routinely see brands with top organic rankings that barely surface inside AI answers. On the flip side, we've seen brands that don't land on the first page of Google, consistently appear in relevant ChatGPT searches for the categories they compete in. GEO focuses on structured data, semantic coverage, and citation signals tailored to LLMs. Without a dedicated GEO effort, you can be leaving AI discoverability to chance.

Can I request a custom report?

Yes. Book a demo and our team will walk you through a sample report tailored to your industry, geography, and competitive set.